The logo is the face of the brand
A great logo ise easily recongnizable, conveys something core about the brand, and will stand the test of time.
![](/media/2a0a66df-672a-4768-b5cf-94a65795bf27/l8oAXw/CeoWebsite/V3/Creative%20Website%20Images/ceo-logo-grid.png)
TAGLINE LOGOS
Use this version of the logo when it exists by itself, with no other context of what CEO is.
![](/media/e38f49ca-ac96-497b-bd23-d4821de31996/jolkhg/CEO-Plus/Branding/V3/GenericCeoLogos/CEO-Creating-Black.png?w=300)
![](/media/1a2ec13d-fe9e-45b3-8e83-b19a1265ac7c/cX1DgQ/CEO-Plus/Branding/V3/GenericCeoLogos/CEO-Powering-Black.png?w=300)
The purpose of these logos are to succinctly communicate our brand's value proposition in a memorable way.
PROGRAM LOGOS
Use the horizontal version of the logo as the primary default unless space limitations require the stacked version.
![](/media/ad125589-94ce-44a3-8942-50bfa8e95705/fGG3Nw/CEO-Plus/Branding/V3/CeoProgramLogos/Jersey%20County%20CEO/CEO-JerseyCounty-Horizontal-Black.png?w=300)
HORIZONTAL
![](/media/e2f226cb-68d7-4d82-b22d-219274796e03/cFLTQQ/CEO-Plus/Branding/V3/CeoProgramLogos/Jersey%20County%20CEO/CEO-JerseyCounty-Stacked-Black.png?w=200)
STACKED
The program logo is the primary logo used by programs in order to build local recognition.
TAGLINE + PROGRAM LOGO
Use only when suffficient space is available. This logo is at the highest risk for legibility issues.
![](/media/8651b260-8dce-4e93-96e3-037165f5a333/H5gESw/CEO-Plus/Branding/V3/CeoProgramLogos/Jersey%20County%20CEO/CEO-JerseyCounty-Horizontal-Powering-Black.png?w=300)
![](/media/701e270b-e023-4aa1-95a5-b09dae0c69a8/im9DQg/CEO-Plus/Branding/V3/CeoProgramLogos/Jersey%20County%20CEO/CEO-JerseyCounty-Stacked-Creating-Black.png?w=200)
A great option that provides the most information about CEO in one mark.
Choose black or white based on the most contrast from the background.
![](/media/ad125589-94ce-44a3-8942-50bfa8e95705/fGG3Nw/CEO-Plus/Branding/V3/CeoProgramLogos/Jersey%20County%20CEO/CEO-JerseyCounty-Horizontal-Black.png?w=800)